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The Heart Of The Rush

‘Where The Trails Of Passion & Purpose Meet,

Begins The Path To Victory’

WHO WE ARE We are a global club committed to providing an unparalleled soccer experience: Progressive, Ambitious, Comprehensive.


We pride ourselves for being a coaches’ led organization. At the very foundation of our organization there are 11 core values: Accountability, Advice, Empathy, Enjoyment, Humility, Leadership, Passion, Respect, Safety, Tenacity, Unity.


Since our inception in 1997, we have become the premier model for Youth Soccer in the world. We have cultivated a reputation of excellence on and off the field and we represent today more than 40,000 players and 2,000 coaches worldwide.

WHAT WE BELIEVE IN


At Rush Soccer, we believe that the game is the teacher. It is in the complexity of the game where skills and creativity arise and develop, not in isolated, mechanized situations. These last can introduce a concept or a technique but can never be the core or the proposed channel for learning. It is in the game that the player discovers solutions and creativity arises, and it is the role of the coach to facilitate that environment and guide, when needed, through that discovery. It’s participant centered, not coach centered.


Stating that the game is the teacher is more than a philosophical idea. Our 70 Games Rule is the overarching expression of it. At the youth stages, we want our teams to play 70 11v11 scrimmages a year. Some will be formal and some others as part of a training session, just like some will last longer than others, but they will present the stage for learning to take place. At the grassroots level, the 70 Games Rule is expressed through the constant encouragement and club initiatives to increase the overall weekly playing time of the participant. That doesn’t mean increasing the number of training sessions (team or individual), it means providing opportunities for the players to play more time in direct confrontation.

For us, Rush Soccer, football is much more than a sport: Football is a worldwide sociological phenomenon.


Through the sport of soccer we see people, no matter their age or origins, channel their dreams, hopes, and a sense of pride and enjoyment. Ask around and you’ll hear everywhere how stories of footballers brought hope and pride to communities, and how teams inspired people to be better.

That’s why we do it, because we have experienced it in our own lives and we want others to experience it as well. At the beginning and at the end, we are driven by Passion.

The potential for opportunities with Rush is enormous: a minor league system with a professional team, a national coach and player development network, a sharing of intellectual property rights, and a monumental membership base. In addition, we can apply economies of scale in multiple ways such as purchasing bulk uniforms and spreading advertising and coaching education over a greater range of markets. We can also exploit our size by presenting businesses with the opportunity for substantial marketing impressions through corporate sponsorship agreements. To achieve all of our goals, it is paramount we attract exceptional individuals with the same vision.

We believe that players go through two developmental stages that are ‘playing ball’ until the age of 13, in which the game teaches and the coach’s role is to create the environment for learning to take place, and a second stage of ‘playing football’, in which the coach conceptualizes to maximize the players ability. It is in the first stage in which the nature of the game makes the diamond, and it is in the second the stage in which the diamond is polished.

To accomplish this, we believe passion is instrumental, and passion, as said before, can’t be learned but it can be shown, and it’s contagious. This is not a philosophical, romantic approach, but a pragmatic one. It is the passion of the player that drives them to play more, and the more they play, the more they learn, from the game.

THE RUSH STYLE OF PLAY


The Rush Way to Play is a reflection of our core values and culture, and a tradition sustained for almost 25 years. We want to attack, to be the protagonist. We are passionate, tenacious, adaptable to varying circumstances, and purposeful in our game. Just like we are as a club.

The Rush Way to Play is based upon movement and activity by both player and ball. Possession-oriented does not fully describe how we play; attack-oriented does. Whether in possession or in defense, we are attacking. When we have the ball we attack the goal, when they have the ball we attack the ball, we are always attacking. Rush Players play with freedom yet understand the importance of responsibility and the balance between the two. Rush teams are flexible and adapt to varying circumstances. The Rush Way to Play represents both passion and purpose.


Slogan: "Where the Trails of Passion and Purpose Meet, Begins the Path to Victory”.


THE FUTURE RUSH PLAYERS – KEY CHARACTERISTICS


Rush Soccer has a participant centered philosophy. We focus on long term player development.

To think of long term development means that we need to prepare players not for today’s game but for the future game of soccer, the one that they will be a part of. The future Rush Player represents the club’s core values in the way he/she plays, and heartfully and honestly believes in themselves, the team, and the club.

The future Rush Player has six marked key characteristics that are reflected in behaviors and skills along their development through each age group. These are:

HOW WE COACH

Rush Soccer is a club developed and run by coaches. Coaches are the agents of change within our organization and each coach is a reflection of their players, team, and the club overall. Therefore, all coaches should conduct themselves at all times as first class role models. The Rush Coach puts people first, and finds in every opportunity to coach an opportunity to create an environment in which the player learns. Creating these environments and pulling out the passion the players have deep down inside of them is always pursued. This is the heart of a Rush Coach.
Rush Coaches create environments for the players to express themselves. Freedom without fear, yet understanding that with freedom comes responsibility. These environments also nurture discipline, not by a constant imposition of rules but through accountability, one of our core values.
The Rush Coach is active, positive, empathetic, thinks of the club over their own team, has a strong work ethic, and is a reflection of Passion. Our coaching always aims to nurture the player’s game understanding, and our environments create challenges for these players to make decisions based on these principles: The first step is to make decisions, the second is to make correct decisions, the third to make them fast.

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